Male Gaze

Assignment: How have women been portrayed through photography? 16/01/2009 How have women been portrayed through photography? The gaze deals with how the audience views the people presented in visual culture, in this case, adverts, magazines and Cinema. The ‘male gaze’ is the male ability to exercise control over women by representing them in visual means as passive, sexual objects of male desire. The power of men over women has always existed. They are seen as the more powerful and clever species. This control over women has been seen predominately in linguistics senses in past times. It is clear that there are more derogatory terms for women than there are for men. Men can also wolf whistle or cat-call in order to harass a woman but there is no such response for women. Men also have more linguistic power over women due to their social status in modern society. In more current times men have turned to visual arts to implement their control and power over women. In this essay I hope to demonstrate how women are and have been portrayed in relation to the ‘male gaze’ and how it is still very prevalent in contemporary modern culture through photography and other mediums, such as, cinema and advertising. I will be analyzing the photographic work of Cindy Sherman, E. J. Bellocq, advertisement and the written work of Laura Mulvey and John Berger. Traditionally imagined, written and produced by men, advertisements have long depicted women as men want them to be, sexy, obedient, fragile, instead of as they actually are. In this way, the male gaze is very predominant in modern advertising. John Berger put it in Ways of Seeing, â€Å"Men act and women ‘appear’. Men look at women. Women watch themselves being looked at. †[i] When women look at themselves in modern advertisements, they are encouraged to view themselves as a man might view them. Women have very few roles in the world of advertising. Mainly they are portrayed as domestic providers who do not make significant decisions, are dependent on men, and are essentially sex objects. This traditional representation of women is a problem, not because it is wrong to want women to be sexy or striking but rather because their beauty is being defined as a means to male power through strategic admiration. Most adverts on television and in magazines have pretty, sexy women with the idea being that if you buy what they are selling than you will get the girl in the avert, or in a woman’s case, be the girl who gets her man. A good example of this is cigarette advertising; in this case I will be looking at a 1960’s ad campaign by Tiparillo. This campaign showed an off screen man offering a variety of women a choice in cigarettes and small text at the bottom of the advert discussing the cigarette but also a crude comment on the women pictured. The women appear to play strong roles, a Lab Technician, Librarian and Violinist, but the ‘male gaze’ is clear as though they may have strong positions, they are still portrayed as sexual objects. In the advert Tiparillo M – 1967 we see on first glance is what appears to be a strong, smart lab technician, the glasses help emphasise that she is intelligent. She is photographed from her cleavage upwards, The model dons a gormless expression, though it is stated why she may have this expression on her face in the text accompanying the advert, ‘Underneath that pocket of pencils beats the heart of a digital computer’, here we are made aware the women is actually a robot. This puts the women in the position of being passive, being programmed by the man. The way the male character is displayed off screen puts an emphasis on the spectator and how he ‘identifies with the main male protagonist, he projects his look onto that of his life, his screen surrogate. ’ [ii] the last sentence in the text is ‘ which Tiparillo are you going to offer? Or are you just going to stand there and stare at her pencils? ’ This comment is obviously referring to staring at the woman’s chest, the pencils are in line with her breasts. Cindy Sherman first came to prominence in the late 197 0’s[iii], when Sherman produced her Untitled Film Stills, which spotlights the complexities of the female persona as soon through the lens of the media. With the photographs she takes of herself, she impersonates various characters and shows us the numerous roles women play in our world. In her pictures she depicts women as housewife, sex symbol, lover, victim, monster and more, and causes us to reflect upon how we perceive women. The characters Sherman portrays, lighting, clothing and expressions are cliche of what is present in cinema, so much that viewers of her work have told Sherman that they ‘remember the movie’ that the image is derived from, yet Sherman having no film in mind at all. [iv] Thus showing that her word has a pastiche of past cinematic genres, and how women are portrayed in cinema and photography and how Sherman has manipulated the ‘male gaze’ around her images so they become ironic and cliche. Laura Mulvey understands Sherman’s Untitled Film Stills as to be rehearsing this structure of the ‘male gaze’, â€Å"The camera looks; it captures he female character in a parody of different voyeurisms. It intrudes into moments in which she is ungraded, sometimes undressed, absorbed into her own world in the privacy of her own environment. Or it witnesses a moment in which her guard drops and she is suddenly startled by the presence, unseen and off-scre en watching her. †[v] Voyeurism is most apparent Sherman’s work, in Untitled Film Still, #2 the subject is a young Sherman wrapped in a towel, which is draped from her back, revealing her buttocks if the image was to be taken a second later. Sherman stands before her bathroom mirror, touching her shoulder and following her own gesture in it’s reflected image. [vi]The way Sherman has positioned herself, mouth slightly open, a longing gaze, her hand caressing her shoulder, head tilt back, neck extended and in a profile position, the reflection appears to an extract from an issue of Vogue. A door is visible in the left of the image; this puts the viewer outside room, peering in at a moment where the subjects guard is down, a moment of privacy and emotion. In 1981 Sherman produced a series of images called Centrefolds; here Sherman photographed herself in series of narratives which have a ‘soft-core pastiche’ to her Untitled Film stills and association her horizontal framing to that of the format of ‘cinemascope’. In this series Mulvey focuses on the characters and the ‘masquerade of felinity’s interior’, â€Å"The young women that Sherman impersonates may be daydreaming about a future romance, or they may be mourning a lost one. They may be waiting, in enforced passivity, for a letter or a telephone call. Their eyes gaze into the distance. They are not aware of their clothes, which are sometimes carelessly rumpled, so that, safe alone with their thoughts, their bodies are, slightly revealed to the viewer. †[vii] Untitled #96 shows Sherman sprawled out on a titled floor, almost merging in with her orange ensemble, a warm tone on her skin also matching her outfit. Sherman is gazing dreamily out of frame whilst clutching (what could be) a personal’s ad torn from a newspaper. Krauss states that, â€Å"like Jackson Pollock, Sherman disturbs this verticality by using a downward camera angle in her photographs. Yes, the angle makes one aware of the horizontal, but it also emphasizes the vertical (power/domination) position of the viewer in relation to the apparent weakness of the horizontally inclined woman (Sherman). â€Å" [viii] Sherman’s Centrefold photographs have a ‘to-be-looked-at-ness’ of femininity. Unlike with Sherman’s Untitled Film Stills which have a fake narrative, the subjects would always be looking of of frame, so that the camera doesn’t drawn any unwanted attention, giving it that film aesthetic. Where Sherman’s 1981 Centrefolds do the opposite, they ‘announce themselves as photographs’, and in a pin-up, the model’s eroticism, and her pose, are directed towards the camera, and ultimately towards the spectator. [ix] Sherman only thought of the relation of the ‘male gaze’ in her 1981 work ‘Centrefold’s, â€Å"The horizon/ centrefold type pictures I did, were meant to resemble in format a centrefold, but in content I wanted a man opening the magazine to suddenly look at it in expectation of something lascivious and then feel like the violator they would be. Looking at these women perhaps as a victim†¦ I didn’t think of them of victims at the time. I am trying to make someone feel bad for having this sort of certain expectation, and so that is the only real time I’ve consciously thought of the male gaze. †[x] Sherman wants the viewer, in this case the male spectator, to feel wrong for applying the gaze, and stereotyping women into a passive, victim, love sick women which is often depicted in both cinema and photography. When opening the magazine Sherman wants to feel like a violator, having expected sexually orientated image, by almost walking in on someone in a private moment. In one of Sherman’s more recent works, Untitled # 276 we see her represent Cinderella, a famous female from western fairy tale. Sherman portrays this childhood character her in a way that is radically different from any other representation and is polar opposite to that of say Disney. The only similarity between Disney's Cinderella and Sherman as Cinderella is their blond hair. Disney's portrayal of Cinderella is innocent, sweet, modestly dressed in a beautiful gown and jewels with a perfectly proportioned body stereotypical for an attractive female, waiting for her prince to come and take her away from her problems. However, Sherman is made up to look like a whats could be resembled as ‘white trash’, her dress is see through and her breasts (presumably fake) are visible. Her legs are spread inviting the spectator and there is large black area between her legs, which could possibly be (knowing Sherman) pubic hair. She looks anything but innocent as she assumes a confident, sexually charged attitude in a take me or leave me kind of posture. She looks like she could give a damn if her princes comes and perhaps she wouldn't even acknowledge him if he did arrive. Ironically, she is holding a white lily, the traditional ‘symbol of purity’ White lilies represent the purity of the Virgin Mary. The Angel Gabriel was often painted presenting Mary with a white lily when he announced to her that she would give birth to the Son of God. [xi] Here Sherman has depicted a more realistic male depiction of what Cinderella would look like. I think that this reaction is typical; a symbol of the sexism present in society, traditional beauty is good, a whore, unconventional beauty, a promiscuous woman and nudity is bad. E. J. Belloq’s images of prostitutes taken the town of Storyville, New Orleans in the early 1900’s ‘encapsulate’ the ‘male gaze’. [xii] All the photographs are portraits of individual women. Some are nude, some dressed respectably, and others posed as if acting a mysterious narrative. Even though Belloq’s images contain nudity, this is not where the ‘male gaze’ is prevalent, it’s the fact that his subject’s are prostitutes and their sole function is to ‘advertise what the body has to offer’. The way Belloq has photographed his subject is in a documentary style, unlike where Sherman has taken a film narrative to her images, Belloq photographed his subject full frame and frontal. Untitled 01 is of young women elegantly laid out on a chaise-lounge. Apart from the Zorro like mask she is only wearing black stockings and what appears to be a wedding ring. This image is a prime example of the ‘male gaze’. The way she is laid out, naked, facing the camera so that she is displaying her ‘goods’ to her client. Her face is covered by a mask, is can be seen as to protect her identity, but also is can be related to women as a sexual object. This image has a ‘come-hither quality’, a relaxed pose and an inviting smile, with just enough room for the client/ spectator to sit on the chaise-lounge. The first things what strikes the viewer in Untitled 02, is that the face of the prostitute has been ‘scratched out’. Susan Sontag stated that ‘these pictures [of blacked out faces] are actually painful to look at, at least for the viewer. But then I am and women†¦ ’[xiii] Even from a males point of view I do find these image subjective to women as without a face there is no identity, purely and object of sexual desire. The scratched out faces can be seen as violent towards women. The woman in the picture seems to have a back slightly arched and hand behind her head. She could be tying her hair or extenuating her breasts for the spectator, in this case the client. The woman appears to be quite petite, possibly young, maybe that’s the reason why the face has been scratched away? We can conclude that the ‘male gaze’ has been used throughout Photography, from both male (Belloq ) and female (Sherman) perspective, but both have used the ‘male gaze’ in different ways. Belloq’s has used it unconsciously through his documentary/portraiture images, which depicts women as more of a sexual object and something to be desired. Where Sherman’s has used it consciously through her well composed narrative images, taking the stereotypical ideals of women and photographed them in a cliche style which is all but apparent in past and present cinema. ——————————– [ i ]. John Berger, Ways of Seeing (London: BBC, 1974) [ ii ]. Laura Mulvey, A Phantasmagoria of the Female Body: The Work of Cindy Sherman, New Left review, vol. 188 July/August 1991 pp. 8 [ iii ]. http://www. artfacts. net/index. php/pageType/exhibitionInfo/exhibition/13349/lang/1 [ Accessed 28 December 2008] [ iv ]. Listbet Nilson – Q & A: Cindy Sherman, American photographer, September 1983 p. 77 [ v ]. Laura Mulvey, A Phantasmagoria of the Female Body: The Work of Cindy Sherman, New Left review, vol. 88 July/August 1991 pp. 5 [ vi ]. Cindy Sherman 1975 – 1993 – Rosalind Kraus, Rizzoli International Publications, 1993 pp. 56 [ vii ]. Laura Mulvey, A Phantasmagoria of the Female Body: The Work of Cindy Sherman, New Left review, vol. 188 July/August 1991 pp. 5 [ viii ]. THE SHERMAN PHENOMENA: The Image of Theory or a Foreclosure of Dialectical Reasoning – http://www. brickhaus. com/amoore/magazine/Sherman. html [ Accessed 29 December 2008] [ ix ]. Laura Mulvey, A Phantasmagoria of the Female Body: The Work of Cindy Sherman, New Left review, vol. 88 July/August 1991 pp. 6 [ x ]. Ovation TV | Cindy Sherman, Nobody's Here But Me – http://www. youtube. com/watch? v=Xsow0QaKJAM [ Accessed 28 December 2008] [ xi ]. http://painting. about. com/cs/inspira tion/a/symbolsflowers. htm [ Accessed 04 January 2009] [ xii ]. Graham Clarke, The Body in Photography, chapter 7 of The Photograph (Oxford: Oxford University Press, 1997), pp. 123-144 [ xiii ]. Bellocq: Photographs from Storyville, the Red-Light District of New Orleans susan sontag – http://www. masters-of-photography. com/B/bellocq/bellocq_articles2. html [

Overcoming Foreign Language Anxiety

OVERCOMING FOREIGN LANGUAGE ANXIETY By Saranda Nuredini Instructor: Luiza Zeqiri Course: ESP Communication I January 2012 â€Å"Sweaty palms, shaking hands, dry mouth and muscle tension mean for many of us, that we are about to speak in public. Couple this fear of speaking in public with performing or speaking in another language and the success of the speaker may be dramatically compromised† (Leigh, 2009). By having to speak in a foreign language, the amount of fear in us grows and transforms into the feeling of anxiety, which is scientifically named as a Foreign Language Anxiety (FLA).The fear of dealing in a foreign language environment is most felt when a student must perform orally in some way but it can also occur when listening, reading or writing (Brantmeier, 2005). FLA has been the subject of many scholarly surveys and papers as overcoming it can lead to better and faster language acquisition as well as a much more pleasurable learning experience (Guess, 2007). Betwee n one third and one half of second language learners suffer from FLA (Von Worde, 2003; Randall 2007) and it is important to be aware that many of these students have not come up with a way to deal with their anxiety (Hauck & Hurd, 1991).This research paper aims to outline the causes and effects of FLA as well as the ways that help overcoming it. Despite the fact that Foreign Language Anxiety has been proven to be the main concern to the modern teaching environment, a progress has been noticed at the development of the overcoming strategies. The overcoming foreign language anxiety process includes strategies that can be implemented by the teacher, a tutor and the students. The causes of this kind of anxiety vary from the student itself.According to the article â€Å"Factors Associated with Foreign Language Anxiety†, there are variables like age, previous academic success or previous high school experience with foreign languages which may contribute to the fear of learning a fo reign language (Leigh, 2009). Nevertheless, the most common causes according to Ph. D. Renee Von Worde (2003) are the non-comprehension of the target language, speaking activities during language class and the public error correction by the teacher. Moreover, it is interesting to note that FLA occurs more commonly in mandatory language classes.This is because students who are not language inclined are ‘‘forced’’ to take them (Guess, 1997). Feeling insecure about the knowledge at a certain foreign language can have drastic side effects for the foreign language student. The extreme stress, the beating heart or clammy hands are the most common ones. There may also appear problems with attainment, preservation and production in the foreign language (Von Worde, 2003). According to Professor Von Worde (2003), â€Å"If anxiety impairs cognitive function, students who are anxious may learn less and also may not be able to demonstrate what they have learned.Therefo re, they may experience even more failure, which in turn escalates their anxiety†. In extreme cases, the student may even not show up to classes just to avoid speaking (Von Worde, 2003). If we could find and isolate what it is that makes us nervous, we could increase our learning abilities and have a more enjoyable learning experience (Leigh, 2009). Ideally, teachers can provide a learning environment that may reduce the fear associated with learning another language for their students (Guess, 1997; Von Worde, 2003).However, not only the teacher can help to the overcoming foreign language anxiety process. The question remains how someone can overcome their fears in language learning to develop language skills to their full potential (Leigh, 2009). There are implementable ways that beside the teachers, the tutor and the students themselves can use to reduce the anxiety and insecurity they feel. The methods and the behavior of a language teacher during language classes play a si gnificant role at the development of a student speaking confidence.There are several things that a teacher may do to decrease anxiety felt in the classroom according to Von Worde (2003): * Pick topics to teach that are relevant to the students. * Try and make the learning ‘‘fun’’. * Try to create a sense of community where the students feel more comfortable in front of each other. One suggestion made was to have the students sit in a circle. * Avoid calling on people or putting them on the spot. Besides the above mentioned suggestions, a teacher can take the initiative to create a â€Å"mistake happy zone†.Teachers can avoid correcting students during certain sections of the day (e. g. for 30 minutes we will talk amongst ourselves). In this way, students do not need to fear working on perfect grammar, but rather they can just talk without feeling judged. This allows students to get a feel for fluency and letting go (Leigh, 2009). A tutor can also be very helpful to its students when it comes to overcoming those language obstacles. By judging of the state of its student, a tutor has the freedom to choose which of the above mentioned suggestions will be used during the overcoming process.Although there may not be a classroom of students to whom the tutor is teaching, the one-on-one environment allows a greater sense of intimacy and a safer atmosphere (Leigh, 2009). Alongside to the teachers and tutors effort, the most significant role still remains the one from the student itself. According to Amanda Leigh, a student should take the following recommendations in action to â€Å"boost their self-confidence in speaking, reading and writing a language†: * Be aware of Foreign Language Anxiety- Knowing that you are not alone in feeling self-conscious or afraid of speaking in a foreign language is half the battle (Von Worde, 2003).Fear of speaking in front of people is normal and so is performing in another language, even if it i s just with your friends. * Set 4 or 5 SMART (specific, measurable, attainable, realistic, timely) language goals for yourself in your academic term- Attach numbers to your learning so that you can see your improvement. Make measurable goals and make sure that they are realistic. Do some research to see what level you should be at by end of your term in a different country. Do not expect to be bilingual on your return to your home country. Be prepared- If you are prepared for your class or presentation then you will feel more confident in front of people. Feeling more prepared makes you feel relaxed which allows for better communication and language skills (Guess, 2007). Prepare by going over your work or presentation at least twice reading, then at least twice out loud. Get someone to help proofread. * Maintain a positive attitude- Even though it may seem hard, try and have a positive attitude. Happy people will learn faster and have a more pleasurable learning experience (Bayer, 2 004).Smile. Make native speakers aware that you are happy to be corrected. * Do some research- Find out how other students handle their anxiety. Many of their suggestions may work for you. Look online or ask around. Alter their strategies so they work for you. By adopting some of these suggestions, there is a chance that a student will personally begin to overcome their foreign language learning fears. Students may choose to adopt one of these strategies and tailor it towards their needs until they find something that works for them (Leigh, 2009).To sum up, Foreign Language Anxiety has been labeled as an issue that should not be ignored and should be handled carefully. Therefore, the overcoming FLA process includes effort that should be made from the students as well as from the teachers and tutors. This will not only help students to overcome their fear and anxiety, but will also enable language teachers and tutors to reach a higher progress at their subject. In my opinion, the mai n goal of the overcoming progress should be to create a comfortable teaching environment where a speaking accent or grammar mistake will not mean the end of the world.As Guess claims, â€Å"the trick is to convince the students that discomfort is a good thing- that’s when the real learning process will begin. †. References Bayer, R. (2004). Benefits of happiness; Upper Bay Counseling and Support Services, Inc. Retrieved Jan 03, 2012, from: http://www. upperbay. org/articles/benefits%20of%20happiness. pdf . Brantmeier, C. (2005). Anxiety about L2 reading or L2 reading tasks. A study with advanced language learners. The Reading Matrix. Vol. 5, No. 2. Retrieved Jan. , 2012, from:http://74. 125. 95. 132/search? q=cache:4pmdX6G7bwJ:www. readingmatrix. com/articles/brantmeier/article4. df+reading+matrix. +2005+Foreign+Language+Anxiety&hl=en&ct=clnk&cd=1&gl=ca Guess, A. (1997, June). Overcoming Language Anxiety. Inside Higher Ed. Retrieved Jan. , 2012, from http://www. inside highered. com/news/2007/06/29/language. Hauck, M. &Hurd, S. (1991). Exploring the link between language anxiety and learner self-management in open language learning contexts. European Journal of Open, Distance and E- learning. Retrieved Jan 05, 2012, from: http://www. eurodl. org/materials/contrib/2005/Mirjam_Hauck. htm. Randall, K. (2007). Words fail me. The University of Texas at Austin. Retrieved Jan. 06,

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Write a 2,500 case study that engages with a particular television genre to critically reflect on debates introduced within the module - Essay Example Ellis states that television turns a viewer into a witness and this is a virtue that no other written media can do (2000). Effectively, the use of images and the textual context of television shows can alter the way people think and feel about issues and this can prompt change in so many ways in the society today. The genre known as Docudrama has been a very area through which a lot of change has occurred through television. Rosenthal begins his book with a fascinating description of the docudrama, Who Bombed Birmingham released in 1990. In this docudrama, there was a coverage of incidents that led to the bombing of two pubs in Britain in 1974. Prior to that, six men had been convicted for their alleged roles in the bombing. However, the docudrama showed that the possibility of attributing the bombings to those six men was not very clear. The Prime Minister at that time, Margaret Thatcher stated vehemently that a TV casting was just a little more than fiction and could not be relied upon. However, the docudrama stirred a lot of public sympathy for the six convicted people. There was a wave of campaigns and social uprisings that led to the case being reviewed in court. It was later held that the men were innocent and they were released. This is one of the many examples of how docudramas can st ir up collective public uprisings and demand social constructivism in the contemporary society. In this paper, two docudramas are critically examined for several inputs and contents. The docudramas are War Game (1965) and London Under Attack (2004). Both are docudramas aired on the British Broadcasting Corporation TV service at different points in time. They were both meant to evaluate the impact of two major global incidents that could hit the United Kingdom in the periods within which they were aired. The paper does this by attempting to attain the

Critical success factors Essay Example for Free

Critical success factors Essay Broad market coverage due to its abilityto handle difficult cases at the intersectionOf laws and digital technology. * Human resources competencies-highly skilledstaffs had background in computing, investigative * Or law enforcement.| * Growth without direction-officeheads did not understand the purpose of new strategic plans, they were confused with their roles and responsibilities(overcommitted and uncertainty) * Loss of corporate direction los of corporate control. * Inappropriate organisational structure and control system.| * Rapid growth and expansion- They needed to work rapidly and accurately, any delay could lead to corrupted data. * Data challenge-Complexity of the internet clouds and data privacy laws. * Demand for both digital forensics and * e-discovery services reflected unanticipated occurrence of a data breach. * Increase in competitors due to identified value creation.| Did the acquisition of Docuity provide Stroz Friedberg with a competitive advantage? Acquisition of docuity provided added competitive advantage on effective search tools, improved reliability and service and there by better branding and recognition in the market. Docuity’s patent pending technology and rule based processing ensured better cost controls and quality throughout the process, accounted for approximately 27% of total billings. What steps have been taken to overcome the firm’s growing pains?How do you assess the steps? The rapid growth of the firm was successful but challenging. Throughthe review of firms cultural systems,structure,and process had resulted in a significant set of changes. Organisational review raised several significant issues. They were collectively described as growing pains. Following are the challenges faced, steps taken to tackle it and advantages of each steps. They introduced new systems and structures that clarified roles and responsibilities, instilled greater accountability and improved discipline and planning. CHALLENGE ON ORGANISATIONAL AND CULTURE: * Communication * confused with roles and resposiblities * Cordintaion and decision making mechanisms * Tension between legal and technical staffs.CHALLENGES ON STRUCTURE AND PROCESS * Operational and Business processAbsence of annual financial planning process * Poor organisational structure| STEPS * Firm invested in knowledge management systems.eg:share point,JIRA and salesforce.com. * Training and orientation to staff * Implemented annual financial processand involving them in planning process.Introduced internal financial statements. * Created organisational chart| Advantages/Assessments * These system provided transparency in RD and software projects ,and also more systematization and predictability.staff felt part of firm’s growth and activities. * More clear picture on annual revenue targets and expected growth rate. * Made responsibility more clearer and instilled accountablity| What should Stroz and Friedberg do about the disagreement over 2010 financial targets? Stroz and Friedberg should have better communicated what make it possible to achieve aggressive targets. strong client relationship, branding and name recognition in new and existing markets, working smarter are the key factors for generating revenue.

The Owner Of E Commerce Website

The Owner Of E Commerce Website Assume you are the owner of an e-commerce website. What are some of the signs that your site has been hacked. Discuss the major types of attacks you could expect to experience and the resulting damage on your site. Prepare a brief report based on your finding. Question 2: You are required to propose website development to one of the IT entrepreneurs in your area. Consider there are two options for building the site in-house with existing staff or outsourcing the entire operation. Discuss which options are in the company best interest and the reason for choosing that option. Provide pros and cons for each option. Prepare a report based on your finding. Introduction E-commerce (electronic commerce), an online business verses the real world trade. E-commerce, including retail shopping, online banking, stock and bond trading, auctions, real estate transactions, airline booking, movie rentals, almost anything you can imagine in the real world. Such as hair, nail salons can benefit from providing e-commerce-related health and beauty product sales, often from local customers is a personal website or service. E-commerce allow consumers to exchange time or accessibility of electronic products and services in the distance. E-commerce, the rapid expansion in the pastfive years, is expected to continue at this rate, or even accelerate. With the traditionaland electronic in the near future, electronic commerce will become in creasingly blurred boundaries, more and more enterprises to embark on a part of Internet business. Willing to create a successful online store can be a difficult path, if not aware of the principles of e-commerce, e-commerce what should be done for your online business. Research and understand the need to properly plan the implementation of guidelines for e-commerce, is a vital part of the online store into and success. However, the network has its limitations, such as trade brought no guarantee of security, the question is who caused the problems, loss of credit card hackers worry about anything. To solve this problem need to rely on web sites and web production design is correct, make a better model, such as security. Web design can be used in two ways through outsourcing or in house to do so. Define Question 1 Computer hacking always involves some infringement of or damage to computer-based, such as documents, Web pages or software privacy attribute level. The impact of computer hackers is simply not the same as the illegal invasion and angry. Surrounded by a mysterious halo, hackers, and prestige, is a relatively elite individual who has knowledge, and willing to take part as a high-risk groups, need to become a true hacker accompanied. An interesting alternative view, however positive, such as hackers and hacker software development ideas, in science and technology. Hackers have a strong interest in computers and persistent pursuit, they continue to study computer and network knowledge, to find a computer and network vulnerability. They are difficult challenge high-level network of interest to find vulnerabilities and attack our networks. We need to know that their criminal acts in order to prevent our site or any invasion. In fact, hackers or computer on our website the number of symbols. Signs that we know what will happen, as long as we can to avoid being hacked. Here are some websites have become a hacker attack signatures. Answer Question 1 There are several different computer virus symptoms, can help us identify the computer from being infected, the virus is one of the potential dangers harmful. These viruses have many different forms and ways, it becomes very difficult for us to adjust the application of each machine. Therefore, all our machines are very easy to attack from computer viruses or other time, sometimes even the best anti-virus software can ignore the harmful viruses. Computer virus symptoms of some common understanding allows us to battle our anti-virus to a good start. A computer virus is a very small program, have the ability to spread from one computer to another, and then destruction of the work and the function of the infected machine. It is important to determine in some cases, even a system crash or virus as soon as it could lead to important data loss situation. There are many computer virus remove program that can help eliminate the risk of computer viruses. In addition, the symptoms of computer viruses possess some distinct characteristics, if your machine has been infected, most likely you will immediately see the results. The computers basic work will be greatly affected, due to the performance of computer failure, you will not run, I assure you, the use of early implementation of many functions. Such as computer running than normal, more slowly for no apparent reason. The exception of certain types of files does not run the file or the Task Manager. File is a spyware and viruses, such as different forms of the symptoms of abnormalities that may affect the background files on your computer suddenly slow down the busy work and the speed of the computer. They tend to hackers hijack your bandwidth, so the eyes of your system for their own purposes. Internet activities are not add-remove any programs used to access the Internet, it will suddenly slow Internet access. When you return to the desktop wallpaper and icons. Major types of attacks Virus In a computer, computer virus is a program or programming code that is copied or start by copying to another program, computer boot sector or file. Virus can be transmitted, such as file attachments in e-mail to download the instructions, or on or floppy disk or CD-ROM. Direct source of the e-mail note, downloaded file, you have received or floppy disk usually does not know it contains a virus. Some viruses wreak their effect, because once their code enforcement; other viruses lie dormant until circumstances cause their code, by the computer to perform. Some viruses are benign or playful in intent and effect (Happy Birthday, Ludwig!) And some can be quite harmful, delete data or cause the need to reformat the hard disk. Worm In the computer, the worm is a self-replicating virus file, but will not change in the active memory-resident and a copy of itself. Worm uses the operating system is automatic, users do not usually visible. It is common for worms to be noticed only when they can not control replication consumes system resources, slow down or stop other tasks. If your computer is experiencing performance issues, most recently, you might want to know if your computer has been infected with a worm or virus. Self-education is a great way to start when troubleshooting your computer. Once you understand your possible causes of performance problems, you are so much better equipped to repair things, and can calculate your life. DOS Denial of Service (DoS) attack is one in which the user or organization is a resource service, they will usually expect to be deprived of the event. In a distributed denial of service, a lot of damage to the system (sometimes referred to as a botnet) attack a target. Although DoS attacks are usually not lead to information or other security, the loss of security, which can cost the target person or company the time and a lot of money. Typically, loss of service is a specific network services, such as email, can not provide all network connections and services, or temporary loss. A denial of service attack can also destroy the affected computer programming systems and documentation. In some cases, denial of service attacks, forcing millions of people visit the corporate Web site suspension. Trojan horse In the computer, the Trojan horse is a malicious or harmful code is harmless on the inner surface of the program or in such a way that it can be controlled and damage in the form of their choice, including procedures, such as data on the hard drive destruction File Allocation Table disk. In one famous example of a Trojan horse is that this would have to find and destroy computer virus program. Trojan horses can be widely redistributed as part of computer viruses. Marco virus Macro viruses requires the user to take action to implement once they are downloaded to your computer, or to systems approach. The virus is usually written in a scripting language commonly used to create applications for use in the macro. Some of these macro viruses on the computer system failure than a security threat. One example is the text in Microsoft Word macro virus to generate a popular, specific key combination is pressed. Define Question 2 Outsourcing is often used when a company needs as part of the business, this part of the conditions to another company. Recently, the relevant provisions have been widely used in technology-related initiatives, such as transfer to a third party IT service desk. But it also refers to non-technical services, such as customer service by phone deal. Outsourcing activities are generally in the same country. When the companys involvement in another continent, such as India, use the correct term is offshore outsourcing. Nearshore outsourcing is the outsourcing of other national projects, but as a U.S. company outsourcing activities in Canada, with the mainland, the company will be called nearshore outsourcing. Although the main objective of outsourcing is often lower costs, many companies are not cost-effective. In particular, Gartner predicts that by 2007 80% of companies that outsource customer service, the main objective of cost-cutting plan, will not try. This statistical data is one of the reasons behind the outsourcing companys staff turnover rate is high, and sometimes 80-100%. This will combine the loss of customers, from frustration because the hidden costs and consumer costs are obvious, outsourcing of contact, if not carefully monitored, can easily fail. Answer Question 2 Advantages of outsourcing When you evaluate your choices and your outsourcing various components of the decision, you need to consider the advantages of outsourcing. When done for the right reasons, outsourcing will actually help your company grow and save money. Some outsourcing services, beyond the money, and so on. Here are the top seven of the outsourcing advantage. Focus On Core Activities In the period of rapid growth, the companys back-office operations will also be expanded. This expansion may begin in the consumption of the core that have made your company successful event cost resources (human and financial). Outsourcing these activities will allow these commercial activities is not sacrificing quality or service office in the background, an important re-positioning. For example: A company land a major contract will significantly increase in a very short period of time purchases; outsourcing of procurement. Operational Control Operating cost, we must consider outsourcing. Departments may have evolved over time into out of control, poor management field is the main motive for outsourcing. In addition, the outsourcing company can bring better management skills, your company than the original. For example: information technology, there are too many projects, not enough people contribute far beyond the budget of the organization. Based management contract for the outsourcing agreement will force the priority of its request, control returns to the area. Cost And Efficiency Savings Back to the office of the complexity, but the size of your company is unable to perform in a consistent and reasonable cost is your function is another advantage of outsourcing. For example: A small doctors office, a variety of insurance plans. Part-time people cant keep up with all the different suppliers and rules. Outsourced to a company specializing in medical costs. Develop Internal Staff For large projects that require the necessary skills, your employees do not. Site outsourcing skills, you will bring your companys needs. The work you love, they can acquire new skills. For example: Companies need to embark on a replacement / upgrade of various items of custom equipment. You did not ask the engineers to design new skills and upgrade equipment. Outsourcing outsourcing project engineers, field engineers and requirements, will help you gain new skills. Reduced Overhead Back-office functions to perform specific administrative costs are very high. Considering outsourcing, you can easily move. For example: economic growth, thereby increasing the demand for office space. The current location is very expensive, no room to expand. Outsourcing some simple operations, reduce office space needs. For example, make phone calls or data entry. Continuity Risk Management High employee turnover will increase during the uncertainty and contradictory actions. The level of outsourcing will provide continuity, while reducing the risk of the company will bring the operation of substandard level of the company. For example: Human Resources Manager is a long-term sick leave and two new executive assistant position in a very short period of time remains. Outsourcing human resource functions to reduce risk and allow the company to continue to operate. Staffing Flexibility Outsourcing will allow operators to bring in seasonal or cyclical demand more resources, when you need them, release them when youre done. For example: whether the accounting department of tax season is short, the transfer audit. Outsourcing these functions to provide more time and resources a lot of fixed costs of long-term agreement. Disadvantages of outsourcing When you assess your outsourcing options, remember, there are advantages and disadvantages of outsourcing outsourcing. Outsourcing listed below to see one of the weaknesses of each, and decided how the project will impact on your business. If the advantages outweigh its disadvantages outsourcing outsourcing, you should avoid outsourcing. Loss of Managerial Control Whether you sign with another companys contract to perform a single task to the entire department or function, you move to another companys management and control functions. In fact, you will have a contract, but management will belong to another company. Your outsourcing company will not be driven by the same standards and tasks to promote your company. They will be forced from their service to you and your other business profits. Bad Publicity The word outsourcing reminds me of different things to different people. If you live in a community with outsourcing companies, they use your friends and neighbors, outsourcing is good. If your friends and neighbors lost their jobs because they were shipped across the state, country or world, outsourcing will bring bad publicity. If you outsource part of your actions may affect the morale of the remaining workforce. Hidden Costs You will work with the companys outsourcing contract will cover the services they will provide detailed information. In you will not need to pay any additional contract basis. In addition, you will experience the legal fees, hire a lawyer to review your. Remember, this is the outsourcing companys business. They do, they are the ones in the contract. Therefore, you will start at a disadvantage in negotiations. Tied to the Financial Well-Being of Another Company Since you more than you as part of its operations to another company, you are linked to the welfare of the companys financial stability. This will not be the first time, an outsourcing company might go bankrupt, so you hold the bag. Threat to Security and Confidentiality In any life-blood of businesses with information to maintain its operation. If you have wages, medical records or any other confidential information, the information transmitted to the outsourcing companies have their own privacy risks may be affected. If the holding company, data sharing and knowledge (such as product drawings, recipes, etc.) outsourcing, it must consider the function. Outsourcing company carefully evaluated to ensure that your data protection and unexpected situations in the contract penalties. Quality Problems Outsourcing companies take the profit motive. Since the contract will determine the prices, the only way they will reduce costs to increase profits. They meet the conditions of the contract, you will pay. In addition, you will lose the rapid response capability, in the business environment changes. The contract will be very specific, you will have to pay the extra change. Advantages of in-house link building Due to internal (internal) search engine optimization team has many benefits, link building is a way to use them. You will find a spread to other search engine optimization efforts and factors. A warning, I would like to mention is that this in itself has the following advantages will not make the internal search engine optimization search engine optimization outsourcing and beyond, unless the company has a search engine optimization and search a solid foundation for understanding. Understanding of the Business An internal staff more likely to have your business and industry, a deeper understanding. This knowledge and insight to choose the right keywords in recognition to optimize come in handy. Has an internal search engine optimization involves a familiar brand and product line and language. Link Longevity In addition to voice and choice of absolute anchor text link from which sites, internal link building also provides greater management control of the reverse. Update web pages anchor text and links to fewer calls and e-mail much faster. Link in the development and construction activities, and easier for our fiction link longevity. Streamlined Concurrent Workflow Since almost all internal, link building also has a streamlined, concurrent workflow affinity. Whether it is search engine optimization team, is a formal marketing department or not, marketing objectives for rapid communication and understanding. Networking and Accessibility A way to get through from your suppliers, manufacturers, vendors, and the high correlation between everyone back to the relevant business. In the network of relationships is a fantastic place to start building to the existing connections and business relationships Contact lend their contact to obtain low cost. Broadening the Scope of a Partnership Apart from a general business with the acquisition of contact, internal SEO team can be acquired, especially the link to the publisher. People who learn quickly that you have purchased, the traditional advertising and urge to have a own web pages or more than your link. Disadvantages of in-hourse Lead generation Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing. What is best for our organization In my opinion, I would choose outsourcing to be my construction website, because I know outsourcing expertise and level. They can complete the work in the short term, so we can save a lot of resources and time. In addition, the in-house opportunity to learn from their expertise. Subsequently, the in-house expertise they also can create it yourself. Two birds with one stone. Although, outsourcing a few risks, but everything has to get his risk, we also need to overcome these risks, as long as we overcome the risk of succes Conclusion In a conclusion, e-commerce is undeniably the best one in this world of things. Although it is risky, but in a period of rapid growth, we really need it to help us. Therefore, we let E be my domestic and international well-known. Therefore, there are many hackers want to destroy and steal information e-commerce. But today, e-commerce is very dangerous. In my opinion, I think we should pay more attention and increase our security, and now the latest anti-virus software is the possibility ofcracking is to reduce a lot of contrast. In addition, we should not inadvertently reveal personal information and conditions. Appendix

Genetic Patenting and Human Dignity :: Genes Science Technology Essays

Genetic Patenting and Human Dignity As technology begins to reshape the world around us at a growing pace, we can’t help but shift the focus inward. Advances in biotechnology are unfolding at unprecedented rates, and while we begin to crack the code of life through the recent developments on the human genome project, the overall subject matter of ethics comes to mind. Now, one might question, if technology is about improvement and biotechnology is about improving life than why would anyone question the ethics of such? However, it recently has come to the point that improvement of life is bordering on manipulation of life, and many are throwing their hands up in moral protest. Consider the recent long-standing debate over the ethics of DNA patenting. Doesn’t holding a commercial patent over human genetic material offend our dignity as humans? Or is genetic material merely nothing more than proteins made from various chemicals no less subject to patenting than plastics, alloys, textile fabrics, pharma ceuticals, or other synthetic materials and compounds? Valid arguments could be made either way. The debate over genetic patenting involves the careful consideration of several perspectives including those of the legal, scientific, biotechnical, and economical fields of study. After analyzing the conflicting opinions of the different fields of study, one may procure a more knowledgeable understanding on which to base a moral framework suitable for evaluating the righteousness of DNA patenting. A proper starting point for the research of genetic patenting would logically begin with a basic understanding of the patenting system in the United States. The idea behind the patent, as established by our forefathers, is stated in the Constitution: â€Å"to promote the progress of science and useful arts by securing the authors and inventors the exclusive right to their respective writings and discoveries.† Further stated in the Constitution are the stipulations and requirements for receiving a patent. The four criteria included were: novelty(the invention is new, innovative, and is not obvious), utility(the invention could be used for more than just hypothetical use), enabling description(the invention is described in great detail-enough so that someone skilled in the field could benefit), and human ingenuity(Resnick, 3). Once the proper criteria has been met, a patent is issued which allows the inventor â€Å"only negative rights to exclude others from making, using, or commercializing his or her invention†(Resnick, 3). Genetic Patenting and Human Dignity :: Genes Science Technology Essays Genetic Patenting and Human Dignity As technology begins to reshape the world around us at a growing pace, we can’t help but shift the focus inward. Advances in biotechnology are unfolding at unprecedented rates, and while we begin to crack the code of life through the recent developments on the human genome project, the overall subject matter of ethics comes to mind. Now, one might question, if technology is about improvement and biotechnology is about improving life than why would anyone question the ethics of such? However, it recently has come to the point that improvement of life is bordering on manipulation of life, and many are throwing their hands up in moral protest. Consider the recent long-standing debate over the ethics of DNA patenting. Doesn’t holding a commercial patent over human genetic material offend our dignity as humans? Or is genetic material merely nothing more than proteins made from various chemicals no less subject to patenting than plastics, alloys, textile fabrics, pharma ceuticals, or other synthetic materials and compounds? Valid arguments could be made either way. The debate over genetic patenting involves the careful consideration of several perspectives including those of the legal, scientific, biotechnical, and economical fields of study. After analyzing the conflicting opinions of the different fields of study, one may procure a more knowledgeable understanding on which to base a moral framework suitable for evaluating the righteousness of DNA patenting. A proper starting point for the research of genetic patenting would logically begin with a basic understanding of the patenting system in the United States. The idea behind the patent, as established by our forefathers, is stated in the Constitution: â€Å"to promote the progress of science and useful arts by securing the authors and inventors the exclusive right to their respective writings and discoveries.† Further stated in the Constitution are the stipulations and requirements for receiving a patent. The four criteria included were: novelty(the invention is new, innovative, and is not obvious), utility(the invention could be used for more than just hypothetical use), enabling description(the invention is described in great detail-enough so that someone skilled in the field could benefit), and human ingenuity(Resnick, 3). Once the proper criteria has been met, a patent is issued which allows the inventor â€Å"only negative rights to exclude others from making, using, or commercializing his or her invention†(Resnick, 3).

Comparing the Oedipus of Sophocles and Senaca :: comparison compare contrast essays

Comparing the Oedipus of Sophocles and Senaca         The myth of Oedipus is one of a man brought down by forces aligning against him. Over the years, different playwrights have interpreted his character in various fashions. In Sophocles’ Oedipus the King, Oedipus is a man who is blind to the path on which his questions take him and exemplifies the typical tyrannical leader in ancient times; in Senaca’s Oedipus, it is the fear of his questions that give Oedipus a greater depth of character, a depth he must overcome if he is to survive his ordeal. Sophocles creates a character of extreme wrath and ferocity to deal with the source of the blight on the city. He curses out the killer of King Laius, the killer who has brought the blight. "Upon the murderer I invoke this curse – whether he is one man and all unknown or one of many – may he wear out if life in misery and doom! If with my knowledge he lives at my hearth I pray that I myself feel my curse. On you I lay my charge to fulfill all of this for me, for the God, and for this land of our destroyed and blighted, by the God forsaken (Soph. O.T. 245-254)." When it is suggested that Oedipus himself could be the source of the plague, his anger emerges in full force. "(Truth has strength,) but not for you (Teiresias); it has no strength for you because you are blind in mind and ears as well as in your eyes (Soph. O.T. 370-371)." The Oedipus of Senaca’s play is not nearly so rash. He seems to dread what will come from his exploration into the death of Laius, even though the condition of his city is just as terrible as that of Sophocles’. "I shudder, wondering which way fate will steer. My shaky mood could waver either way. When joys and griefs so close together lie, the mind is doubtful. How much should one see? How much is best to know? I’m dubious (Sen. Oed. 204-208)." This Oedipus even has thoughts that the plague might have something to do with him, that his rule might be the pollution that has descended upon the city (Sen. Oed. 40). It is this anxiety that Seneca wishes to bring out in his play, one of the emotion s that are the downfall of man.

Gaps in the 24/7 Service Essay

The Service Complain Many companies offer 24/7 customer services. Knowing that customer service exists at any time of the day or any time of the week helps get the business in. Unfortunately, some 24/7 customer services fail to be serious about this. In more than one incident, I have experienced gaps in this kind of service. One time, I ordered a product online. What made me decide to buy that product over others brands was the 24/7-customer service being offered for free by the online company. I needed a 24/7-customer service because if and when the product needed repairs, I was only available during the weekends to have it serviced. The product was delivered on time. The site said that it took two days to deliver it and the product soon arrived my home after two days. I was using the electronic device for a week when it conked out. Problems came up when I called the customer service. First, the customer service lines were busy. It took me an hour to get a hold of someone who was able to take down my complete information and the complaint I had. Second, the company promised me that a service repairman was soon on his way that very same day. I decide to cancel my appointments to accommodate the repairman who never came that same afternoon but instead came in three afternoons after. Third, the repairman soon figured out that my unit needed to be replaced. He took the unit with him without leaving any replacements. Though he promised to bring one the next day, the replacement took a week to arrive while my own unit took two weeks to get repaired. In the end, as service consumer of the product I bought, I became miserable having realized that 24/7-customer service does not really mean quality service. The Cause of the Gap From the experience above, one would get into the core principles of services marketing and how conflicts arise when perceptions do not sum up equally with actual service performance. The client was expecting an immediate clear line with the first few dials he made towards the customer service phone but was frustrated when the call came through after an hour yet. The customer was expecting a service replacement when the repairman got the product that needed repairs. However, a replacement did not come in during the time it was expected to. Christopher Lovelock explains the integration of client expectations, perception of actual service rendered and the actual service performed by the company. These three elements have different characteristics critical to making customer service a marketable element. In this growing global village, a service consumer is most comfortable dealing with companies that are â€Å"24/7†. This kind customer service entices clients to decide on going for the particular company offering the services versus other companies who do not have 24/7 options. Other companies close during weekends and holidays. Other companies are open but only up till a certain number of hours. However, 24/7 companies means that the client can reach a customer care personnel at any time and day of the year. The gap in the experience explained above lies in the perceived service level of the client and the actual service performance. When the client considered 24/7 as the tipping point of his decision, he expected that customer service 24/7 means â€Å"now† kind of service, which includes a host of many other services. The client expects that the 24/7 does not only include taking in complaints, but it also included repairs, diagnoses and replacements. Here lies the problem because the company may have just meant that they were 24/7 in taking in complaints and that alone. Possible Solutions Solutions to customer service problems must be addressed by the company who is primary responsible in explaining to the client the scope of service. In 24/7 customer service, the stakes are higher. Lovelock expounds that the 24/7 kind of customer service is more than something that would entice the clients to buy the product or service. 24/7 means that the company is not only awake every minute. It’s not enough for companies to be stronger than other companies just because they stay awake compared to others. 24/7 may mean to clients that the company is not only awake and ready to take complaints but the whole corporate processes like sales, finance, repair, and delivery are awake and working as well. It is more usual that 24/7 companies have skeletal forces up during the night and weekends and holidays. However, the number of customer service staff during graveyard shifts must be proportionate to the number of possible clients that would be complaining. Another possible solution for this problem is to ensure that lines are open to take in complaints especially from irate clients. Other global companies have outsourced receiving client complaints to address managing the first burst of emotions from irate clients. An imperative in 24/7-customer care service is the clarity of what the 24/7 part is. For the experience above, the client was not cleared by the company that the only part that does not sleep is the taking of the complaint. Furthermore, this would mean that a service repairman is not promised to go to one’s house within the day, nor repair the product within 24 hours from the call. Companies around the globe are slowly addressing service marketing. With technology being more accessible, the difference between products is the kind of after sales service attached to the product being marketed. Companies must evolve into more service oriented rather than maintain old traditional marketing concepts that are product centered. As more and more companies offer 24/7, it is high time that companies and customer understand what 24/7 really means and how one prepares to do 24/7 customer service. References: Hogarth, Jeanne M. ,Marianne A. Hilgert, Jane M. Kolodinsky. 2004. Consumers’ resolution of credit card problems and exit behaviors. Journal of Services Marketing Jan 2004 Volume: 18 Issue: 1 Page: 19 – 34 Emerald Group Publishing Limited http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=856002 Lovelock, Christopher and Jochen Wirtz. 2003 Services Marketing (5th Edition) Prentice Hall; 5 edition Malhotra, Neeru and Avinandan Mukherjee. 2004. The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres. Journal of Services Marketing May 2004 Volume: 18 Issue: 3 Page: 162 – 174 http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1509188 Zeithaml, Valarie and Mary Jo Bitner, 2002. Services Marketing. McGraw-Hill/Irwin 3rd ed.

Prejudice in “Of Mice and Men” Essay

â€Å"Prejudices are the chains forged by ignorance to keep men apart. † – Marguerite Gardiner. In society, both modern and in the past, prejudice has been a tool of thinking and labeling a group of race, people, class and culture in order to distinguish ones superiority and dominance from one another, but is simply a way to judge without gathering valid facts. In Of Mice and Men by John Steinbeck, we see that prejudice was just as rampant in the 1930’s. In the novel, prejudice is demonstrated on 3 different levels: racial, sexual and social. It is shown how these prejudices generate false perceptions that although meant to aid, do no such good as their end result is clouding the truth. Racial prejudice is most significant when describing Crooks, who happens to be the stable buck for the farm. Crooks is also a Black man with a back disability, hence the reason he is called â€Å"Crooks†. While most of the other workers live in the same area and attend to jobs that are quite similar, Crooks is forced to live by himself, work alone in the stables and is almost never in contact with any of the other characters. People such as Curly’s Wife go as far as to ridicule Crooks and even look down at him simply for the fact that he is a Black man with a disability who is a laborer. In one instance, Curly’s Wife threatens Crooks by telling him â€Å"Listen, Nigger, you know what I can do if you open your trap, I could get you strung up on a tree so easy it ain’t funny† (Steinbeck, 98). The open brutality of this comment shows that even a woman, who would normally not have much or any say during this time in the 1930’s, is still considered higher in social class than an African-American man. Nothing is known about him as a person by any of the other farm attendants, but the prejudices that in this case are completely false help propel a gap between them, when one does not need to be. Although he may be physically handicap, he is just as capable as any of the others. As a result of being an outcast at the farm, Crooks has become very isolated and disengaged with the other members. When Lennie enters Crooks cabin in order retrieve the puppies, Crooks lashes out and tells Lennie â€Å"I ain’t wanted in the bunk room and you ain’t wanted in my room† (Steinbeck,124). This comment shows that Crooks has become bitter and alone because of the prejudice constantly being aimed at him when there is no reason for the way he is treated. He is a great overall example of racial prejudice in Of Mice and Men and society, both past and present, in which a African-American male, who is as capable as any man of another color is denied the same opportunities because of stereotypes and perceptions which can only be supported with biased false facts. Sexual prejudice is strong when Curly’s Wife is a part of a scene. Curly’s Wife also happens to be the only female that is currently occupying the place of work that the novel is set in. Curly’s Wife is presented as a character who tends to be very friendly with all the men on the farm and enjoys the attention she gets because her husband, Curly does not give her the amount of attention that she wants, so she finds it with others. Curly’s Wife is often avoided by all other who work at the farm because she is a woman who could get them in a lot of trouble. Curly is the boss’ son and Curly’s Wife being the daughter-in-law always gets her way and can have any man in the farm fired without reason. â€Å"She got the eye goin’ all the time on everybody. I bet she even gives the stable buck they eye. I don’t know what the hell she wants† (Steinbeck,51). Being a woman, there is already significant amount of sexual prejudice directed to her and the fact that she is very flirtatious with the other men further strengthens their perception of her. They all try to remain as calm as possible, careful not to give her the wrong idea cause they know the trouble that she could get them in. In actuality it appears that Curly’s Wife only craves attention from the other men and nothing sexual because of the lack of her husband to give her the attention that she wants. The idea of her wanting something only sexual and not spiritual shows the prejudice associated with gender in this novel and how its falsehood prevents a lonely woman from engaging and connecting with others on a mental level. Equally important is the Social prejudice towards characters such as Candy and Lennie in Of Mice and Men. Candy is very old and not capable of doing much around the farm but is still kept around to do the simple chores that the others are seen as more of a waste of time for others. These simple chores are envied by others and this jealousy helps create a division between Candy and the others. Candy also has a dog that in many ways is similar to him â€Å"[The] dog ain’t no good to himself. I wisht somebody’d shoot me if I got old an’ a cripple (pg. 45). † They are both described as being old, withered, confused and in many ways more of a nuisance who would do more good dead than alive. Socially being hated by the majority of the men at the ranch shows the prejudice that is directed without any reason, but simply motivated by jealousy. In the instance of Lennie, social prejudice is strongest evident in the perception others have of him because in their eyes, all they see is a big oaf incapable of accomplishing anything intelligent and only kept around for his strength. Before meeting Lennie and even engaging him in conversation, his position has already been established at the Ranch. With Curly we see that â€Å"[He’s] like a lot of little guys. He hates big guys. He’s alla time picking scraps with big guys. Kind of like he’s mad at ’em because he ain’t a big guy† (pg. 26). Regardless of his ability to be of help at the farm, Curly already establishes his position on Lennie even though he has had no significant direct contact or enough time to accurately depict Lennie as a person and not just a big man physically. Not only Curly, but other members of the farm also have decided Lennie’s place at work before fully knowing him. He is left out of card games, left back at the ranch when George and the others go out to hand more important jobs. Being considered a simple minded men with little use who spend their days playing with and day dreaming about rabbits or sweeping after others, Lennie and Candy have become outcasts in the sense that one of them is perceived to be mentally unstable and added to the fact that he is physically strong, while the other one is a nuisance who many could live without, make them both isolated and all the more reason to be avoid and singled out. â€Å"Of Mice and Men† is a brilliant novel in demonstrating that prejudice is a tool that people use to become more familiar with other individuals in order to overcome the fear of uncertainty. However, the ending result is that it puts distance between the person and the one they judge because it is not fact, but perception that is completely untrue. Prejudice is simply the reasoning of a fool to make themselves feel secure.

Patellar Tendinopathy Cause And Management Health And Social Care Essay

Patellar tendinopathy is considered to be the devolution of the kneecap sinew from overexploitation. It is more prevailing in activities that involve vigorous jumping and landing motions which produce the greatest sum of emphasis on the patellar sinew. Due to the increasing figure of showing instances of PT, it is necessary for clinicians to understand the pathophysiology of the status in comparing to the normal construction of the patellar sinew, the biomechanical factors act uponing the burden forces on the sinew and accordingly how to name and handle PT, as discussed in this paper. From our research it is clear that concrete grounds in footings of the predominating mechanism of hurt and most efficient intervention is still missing, and farther surveies in this country are required.IntroductionPatellar tendinopathy, frequently referred to as Jumper ‘s Knee, is a common hurt suffered by many jocks. It is considered to be a consequence of inordinate exposure to vigorous jumping and set downing force, hence its prevalence across athleticss such as volleyball, hoops and high leap. The patellar sinew is a continuance of the four quadriceps sinews and assists the extensor mechanism of the articulatio genus. The tight agreement of collagen fibers within the sinew can be capable to microtrauma due to overdrive. Because of the sinew ‘s decreased capableness to mend itself, the micro-traumas finally consequence in tendinopathy. Extrinsic and intrinsic biomechanical factors can act upon the burden forces that the sinew is capable to and can hence be considered lending factors to patellar tendinopathy. Clinically, the hurt can be diagnosed by the patient sing hurting on tactual exploration to the country and medically through the usage of imaging devices such as a MRI. The direction of patellar tendinopathy can either be conservative or surgical, with the recommendation being the usage of conservative steps for at least six months before surgery is considered . Due to the lifting Numberss of patellar tendinopathy amongst jocks and active persons, it is of import for clinicians to understand the mechanisms of the hurt and the intervention it requires.THE PREVELANCE OF PATELLAR TENDINOPATHYPatellar tendinopathy is a common hurt suffered by many persons in today ‘s society. A recent survey found that 14.2 % of jocks suffer patellar sinew hurting to some grade ( Lian et Al, 2005 ) . It is more prevailing in athleticss which require vigorous jumping and set downing techniques such as volleyball, high leap, hoops and activities affecting sudden alterations in way and speed. Another survey found that 44.6 % of male volleyball participants and 31.9 % of male hoops participants had clinical marks of patellar tendinopathy bespeaking the huge figure of jocks affected by the status ( Lian et Al, 2005 ) . In add-on, patellar tendinopathy is more common in males ( 13.5 % ) than females ( 5.6 % ) ( Lian et Al, 2005 ) . This gender difference has been attributed to the fact that work forces are able to bring forth more power and patellar torsion than adult females and are hence, subjected to greater land reaction forces ( Bisseling et al, 2007 ) . In old times, patellar tendinopathy has been associated entirely with grownup jocks. However, recent surveies have besides shown that the status is prevailing in junior jocks as good ( Brukner & A ; Khan, 2009 ) . Furthermore, patellar tendinopathy must non be isolated to the featuring universe as persons who participate in sudden alterations in activity and who are unaccustomed to such signifiers of exercising have besides presented with the status ( REFERENCE ) . Whilst the statistics mentioned above are comparative to their single surveies, their corporate consequences indicate a rise in the prevalence of patellar tendinopathy. The cause of this tendency is non known nevertheless research has suggested that the addition in developing frequence and strength, old ages of drama and the importance placed upon athletic public presentation in today ‘s society has contributed to the addition in physical strain and sensitivity to hurts such as patellar tendinopathy ( Hale, 2005 ) .THE PATHOPHYSIOLOGY OF PATELLAR TENDINOPATHYTendinosis describes the pathology of tendon devolution and a failed healing response ( Tan & A ; Chan, 2008 ) . At the point where repeating, microlesion-causing harm to the sinew is greater than the sinew ‘s capablenesss to mend it, microtrauma occurs. The sinew ‘s unequal ability to mend this microtrauma will ensue in tenocyte decease, with an increased decrease in reparative capacity and associated sensitivity to farther hurt. The terminal consequence is the formation of a tendinosis zone within the sinew ( i.e. patellar tendinopathy ) ( Peers & A ; Lysens, 2005 ) . Macroscopically, patellar tendinopathy contains soft, amber, disorganized tissue, different to the expected white and glittering tissue ( Hale, 2005 ) . Tendon s are typically structured in tightly bundled parallel collagen fibers, nevertheless, this is lost in patellar tendinopathy, where the collagen fibers are separated by increased land substance and look disorganised and loose ( Hale, 2005 ) . Peers & A ; Lysens ( 2005 ) province that the features of collagen devolution ( this degenerated collagen is replaced with necrotic tissue ) and fibrosis are common findings among surveies on patellar tendinopathy. Blood vass in the sinew are usually aligned analogue, nevertheless, the vass in tendinosis are indiscriminately oriented and most normally perpendicular. Vascular proliferation is besides normally seen in this hurt ( Hale, 2005 ) . Other features found in the pathophysiology of patellar tendinopathy include an addition in the glycosaminoglycan content of the sinew and the unnatural addition in the figure of fibroblasts. This hypercellularity of fibroblasts and cell proliferation happening at the joint indicates that patellar tendinopa thy is an on-going disease procedure ( Hale, 2005 ) . Inflammatory cells are absent in this upset, demoing that patellar tendinopathy is a non-inflammatory degenerative disease ( Hale, 2005 ) .THE BIOMECHANICAL FACTORS CONTRIBUTING TO PATELLAR TENDINOPATHYAs patellar tendinopathy is a consequence of the devolution of the patellar sinew from inordinate and insistent land reaction forces, biomechanical factors can lend to the hurt. Abnormal extrinsic and intrinsic factors can impact the soaking up and transmittal of land reaction forces, which predispose the sinew to greater emphasis and therefore debasement. The greatest sum of emphasis occurs ( during jumping and landing? ) therefore the biomechanical factors during these motions are of high significance. ( REFERENCE? ) Intrinsic Biomechanical Factors The stiffness of the leg upon set downing Upon landing, the articulatio genuss bend to assist absorb the land reaction forces transmitted up the lower limb. A survey has shown that about 40 % of the landing burden is conveying proximately ( transmitted proximally? ) , foregrounding the importance of right pes, mortise joint and calf ( lower leg? ) biomechanics in order to cut down the burden on the patellar sinew ( Brukner & A ; Khan, 2009 ) . It has been shown that stiffer set downing techniques, by persons avoiding set downing burden, capable the patellar sinew to higher strain ( Bisseling et al, 2007 ) . The stiffness of the leg inhibits the daze soaking up mechanism of the quadriceps hence more ground reaction force is transmitted upwards towards the articulatio genus. Forefoot positioning on landing The optimum landing technique is one which reduces the sum of perpendicular land reaction force transmitted upwards. Evidence suggests that forefoot landing can cut down land reaction forces by 25 % if combined with hip or knee flexure ( Brukner & A ; Khan, 2009 ) . Therefore, set downing level footed increases the sum of land reaction force applied to the organic structure and familial upwards towards the articulatio genus, finally seting more emphasis on the patellar sinew. Muscle failing Failing of the gluteal, quadriceps and calf musculuss contribute to altered biomechanics of the patellar sinew ( Brukner & A ; Khan, 2009 ) . Diminished map of these musculus groups alter the daze soaking up of the land reaction force, weariness and alter motion forms ( Brukner & A ; Khan, 2009 ) . Each of these factors will act upon the sum of emphasis applied to the kneecap sinew. Pronation Initially it was thought that inordinate, drawn-out and/or late pronation altered the biomechanics of the kneecap sinew ( Ellenbecker, 2000 ) . However, more recent surveies have shown that it is the speed of pronation that alters the burden on the patellar sinew ( Grau et al, 2008 ) . This is due to the fact that an increased pronation speed causes earlier maximum tibial rotary motion, impacting the transmittal of forces towards the patellar sinew ( Grau et al, 2008 ) . Mal- alliance and mal-tracking of the kneecap Whilst the mal-alignment and mal-tracking of the kneecap is more normally associated with Patella Femoral Pain Syndrome, it can besides hold secondary effects on the patellar sinew. The high speed alteration in the line of pull of the sinew during lading and droping motions can change the forces moving upon the sinew ( Ellenbecker, 2000 ) . Extrinsic Biomechanical Factors Research has suggests that extrinsic factors act uponing patellar tendinopathy include playing surface, frequence of preparation and type of shoe ( Hale, 2005 ) . For illustration, a survey conducted on volleyball participants found that 37.5 % of those playing on cement surfaces developed patellar tendinopathy in comparing to the 4.7 % of those playing on parquet surfaces ( Hale, 2005 ) . It has besides been argued that as athletics alterations, and athletic public presentation becomes more of import, tendencies which increase the sum of strain on kneecap sinews have been established ( Hale, 2005 ) . Clinicians must recognize that any changes to intrinsic or extrinsic factors can act upon the burden upon the patellar sinew and contribute to patellar tendinopathyMANAGEMENT OF PATELLAR TENDINOPATHYPatellar tendinopathy is ab initio managed cautiously with the immediate intervention affecting abstention from activities which may worsen the status, ice, galvanism, massage, taping, anti-inflammatory medicine ( e.g. NSAIDs ) , or corticosteroid injections ( Bahr, 2006 ) . Improvements such as recovering strength, diminishing the thickness of the sinew and the standardization of the construction of the sinew can be seen after a sufficient and extended bizarre preparation plan ( Tan & A ; Chan, 2008 ) . Bizarre preparation is a low-risk and cheap option, and should be the first option tried before sing surgery ( Bahr, 2006 ) . Cook ( as cited in Peers, 2005 ) has developed a list of exercising rules to utilize as purposes when pull offing patellar tendinosis which include: Bettering musculotendinous map by integrating bizarre and plyometric exercisings Bettering the shock-absorbing capacity of the limb by beef uping the complete closed kinetic concatenation Retraining motor forms Keeping fittingness Stretching of hamstrings and calf muscular structure Continuing exercisings over six months Cook ( as cited in Peers, 2005 ) besides developed guidelines for an bizarre patellar sinew preparation programme: Use diminution knee bends, incorporated in complete sport-specific rehabilitation Exercise daily, one time or twice Exercise for at least 12 hebdomads Start at three sets of 10-15 reps Pain during exercising can be tolerated – increased pain the following twenty-four hours is non allowed When exercises become less painful, get down constructing up by increasing the figure of repeats, increasing the velocity of the motion, and adding burden. Orthotics may be used as a signifier of intervention and direction for patellar tendinosis as they have the ability to alter the biomechanics of the pes and the mortise joint, which may be a conducive factor to the hurt ( Tan & A ; Chan, 2008 ) . Using ice to the country can hold a pain-relieving consequence, cut down the metabolic rate of sinews and diminish the extravasations of blood and proteins from the new vass formed in the injured sinew ( Tan & A ; Chan, 2008 ) . There are several surgical processs that can be used on patellar tendinopathy patients. It is by and large recommended that the patient should be sing patellar tendinopathy symptoms and functional damage for at least six months after get downing conservative intervention before they consider surgery ( Peers & A ; Lysens, 2005 ) . There is a assortment of options for surgical direction, with some processs taking to take the degenerative tissue or interrupt the sinew or the tibial tubercle ( attachment site ) in order to originate redness and healing ( Hale, 2005 ) . Others involve surgical debridement of the sinew, in which the degenerative tissue is removed ( Hale, 2005 ) . Some of the methods include unfastened tenotomy with deletion of macroscopic necrotic country, arthroscopic patellar tenotomy, drilling/resection of the inferior pole of the patellar, resection of the tibial fond regard with realignment/quadriceps bone-tendon transplant, longitudinal tenotomy, transdermal longitud inal tenotomy and transdermal needling ( Peers & A ; Lysens, 2005 ) .DecisionPatellar tendinopathy is a turning job amongst today ‘s jocks and active persons. For this ground, it is imperative that a sound clinical apprehension of the pathophysiological alterations, lending biomechanical factors, methods of diagnosing and intervention options, is obtained. In visible radiation of this, it is of import that farther surveies are conducted into the direct mechanisms of hurt and the optimum direction of the status so that clinicians can be more efficient in their intervention of the status and bring forth more optimum results for their patients with patellar tendinopathy.

Cycle of Life and Death Essay

â€Å"Nothing endures but change† (Heraclitus 540-480BC). People are born, only to die again. In a never-ending cycle of life and death, new ideas replace older ones and an evolution of perspectives takes place. Paulle Marshall aptly portrays this cyclical nature through her last line â€Å"she died and I lived† referring to her grandmother. The death is not physical alone. It is the death of old ideologies, dated traditions and disparate acceptance of modernization. In a vivid recollection of her grandmother Da-Duh’s reluctance to accept change during Paulle’s childhood visit, she narrates how the old lady loathes urbanity and finds delectation in her little island of natural beauty. The interactions that the narrator has with her grandmother remind us of the passage of time between generations. The demise of Da-Duh signifies the change that is inevitable, the transition from the old to the new. Symbolism Paulle Marshall’s work is replete with a richness of literary devices like symbolism, imagery and metaphors. Describing the foreboding character of death, the narrator feels that the planes that bring death to the little village are â€Å"swooping and screaming†¦monstrous birds†. The sugarcanes that grow in the village are Da-Duh’s delight and also the reason for the exploitation in the village. The pride of Da-Duh, the sugarcanes appear threatening to the narrator she feels that the canes are â€Å"clashing like swords above my cowering head†. This is a description of the duality of life. Where there is joy, there is pain and when there is life, death is bound to follow. Cycle of Life and Death 2 Imagery The life-death antithesis is depicted in the closing lines of the book where the narrator paints â€Å"seas of sugar-cane and huge swirling Van Gogh suns and palm trees [in] a tropical landscape . . . while the thunderous tread of the machines downstairs jarred the floor beneath my easel. ’’ Light is identified by the surrounding darkness and life, by death that eventually follows. The transient nature of life is evidenced by the changes that happen over a period of time. Death’s morbidity invades the colorful mind. The narrator imbues the reader’s mind with images that allude to this dark reality. â€Å"All these trees†¦. Well, they’d be bare. No leaves, no fruit, nothing. They’d be covered in snow. You see your canes. They’d be buried under tons of snow. † Metaphor With a judicious use of metaphors, the narrator has drawn us to the reality of inevitable changes that our lives are subject to. Again, the sugarcanes are metaphorically perceived as the ominous danger that â€Å"†¦ would close in on us and run us through with their stiletto blades. † Later, the planes that cause the death of her grandmother are visualized by the narrator as â€Å"the hardback beetles which hurled themselves with suicidal force against the walls of the house at night. † She points at our dogmatism in accepting the fact that the world is constantly changing. Those who fail to see this at first, experience it the hard way later. Conclusion However prejudiced we might be, towards change, the hard-hitting reality of a life-death cycle is inevitable. Time stands testimony to this fact. Paulle Marshall has Cycle of Life and Death 3 illustrated this through the depiction of conflicting ideas between her and Da-Duh and she conveys this message at the start when she writes, â€Å"both knew, at a level beyond words, that I had come into the world not only to love her and to continue her line but to take her very life in order that I might live. References Marshall, Paulle (1967). To Da-Duh, in Memoriam Rena Korb, Critical Essay on â€Å"To Da-duh, in Memoriam,† in Short Stories for Students, The Gale Group, 2002. Martin Japtok, â€Å"Sugarcane as History in Paule Marshall’s ‘To Da-Duh, in Memoriam,†Ã¢â‚¬Ëœ in African American Review, Vol. 34, No. 3, Fall 2000, pp. 475-82.